I love pretty colors! There's nothing like the beautiful color of a red leaf on a cold crisp fall morning, or the calming light blue color of the sky on a cloudless day.
Colors make us feel various emotions like when I say the word ''love'' what color pops in your head? I'm sure it's not brown. What I'm getting to is that choosing proper brand colors will convey a certain emotion with your customers and emotions create a power drive in the decision making process. Although it's not entirely possible to represent your entire company and story with colors you can begin to make that strong emotional connection right from the start.
Check out the diagram below and see which colors are associated with which emotions, this can be a step towards building a proper brand for your company. Our logo colors weren't chosen by chance ;)